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Blog Site Platforms: The Engines Behind Profitable Blogs

What is a blog?

“An online diary; a personal chronological log of thoughts published on a Web page.”
— Webster’s New Millennium™ Dictionary of English

Blogs retain the familiar aspects of ordinary, run-of-the-mill web sites, such as images, links, and video, while adding the dynamic of real-time user interaction. Blogs can also proactively “push” information to potential customers seeking the information the blog provides. This allows for faster, more aggressive information delivery that conforms to the preference of the customer.

As shown in the chart on the right, most Internet users read and/or interact with blogs and engage in the interactive nature of blogging. Quality potential customer interaction translates into a very real, and profitable, benefit: more potential customers.

What is a blog site platform?

An effective blog site platform can provide the added benefit of easy to read, constantly updated ‘feeds’ of information, known as RSS (Real Simple Syndication) feeds, which the user can employ using a number of devices, including mobile phones. In addition, video and sound can be constantly fed from the blog to user-owned computers and devices by way of ‘podcasts’ and media streams.

Not every blog platform supports the same number of features. A variety of differences between different platforms requires a business or individual hosting a blog to make a conscious, informed decision before they take on the task of building a truly effective, marketable blog. Independent firms that specialize in blogs built for business can help make these decisions for you, providing an optimum sometimes turn-key solution for your company.

What separates each type of blog site platform?

In addition, the source for all your support needs is an open forum you must approach with your fingers crossed, hoping a generous soul will provide you the answers you seek. Most business professionals lack the time and wherewithal to take advantage of open source on their own.

Blog Site Platforms: Customization Is King

Purchasing a quality blog developed by a specialized technology firm provides a litany of services and expert support. The crafting of a superior blog leads to the effective presentation of a particular industry or product. A memorable customer experience gives products and services mentioned on a blog a more credible stance from a consumer standpoint.

RSS Applied takes the steps necessary to ensure your blog succeeds, including:

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