Case Studies
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Aspen Club and Spa
About The Company
The Aspen Club & Spa is a world-renowned health facility in the heart of Aspen, Colorado. The Aspen Club & Spa has earned its reputation as one of the premier health and wellness facilities in the country through a focus on unparalleled service and an innovative culture. The Aspen Club has served that Aspen community and its guests since 1976.
The Business Challenge
Consumers are steadily turning to Internet to research new options in premium health services. Aspen Club and Spa lacked the means to increase their Internet visibility. In addition, their web presence did not give them the power to effectively build their brand or to communicate with customers.
The Solution
Aspen Club and Spa turned to the emerging world of social media to elevate their brand into the world of the internet. By deploying a tailor-made blog built by RSS Applied, they provide an online community that inspires customer participation and provides relevant information to blog subscribers. The blog ensures considerable search engine visibility and increased exposure of their products and services pointed towards their target market.
The branded business blog behind Aspen Club and Spa's online success is now one of the cornerstones of their overall marketing strategy.
See The Results
Aspen Club and Spa chose to utilize a blog designed and built by RSS Applied. You can view the result by visiting blog.aspenclub.com.
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Davinci Virtual
About The Company
Davinci Virtual is a top-flight provider of virtual office services. The technologies Davinci Virtual provides allow for businesses to provide all the amenities of a full office for a fraction of the overall cost. Services they provide include a live receptionist for call services, conduct meetings, and the use of conference rooms. Davinci is a cutting-edge office services provider with a world-renowned reputation.
The Business Challenge
The unique nature of the Davinci Virtual business model lends itself to a highly visible online presence for creating and retaining new customer relationships. Initial efforts to break into the online marketplace led to unsatisfactory organic search engine rankings. The company's online presence was not succeeding in separating the company from its competition or creating sufficient exposure of its brand and services.
The Solution
Davinci virtual deployed a sophisticated blog site platform developed by RSS Applied and maintained by our experienced staff of bloggers. A consistent stream of content updates has created an information channel and online community that provides brand recognition and customer retention. The blog has played a substantial role in the online expansion and international exposure of the company.
See The Results
Davinci Virtual utilizes a blog designed and built by RSS Applied. You can view the result by visiting blog.davincivirtual.com.
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Zrinity
About The Company
Zrinity is one of the largest worldwide providers of enterprise email marketing servers and email marketing & list management systems. Zrinity's behavioral communications systems are used for invoice delivery assurance and marketing, business newsletters, and customer retention. Zrinity customers include The Pentagon, ADT Security, PGA, Boeing, Pfizer, and Duke University.
The Business Challenge
Zrinity needed to revamp its blog structure to ensure it was an effective marketing tool. In the past, it was treated as an afterthought and did little to increase the online exposure of the company brand. Content posted on the blog was improperly formatted and did little to increase search engine visibility. The overall structure of the blog was poorly designed, leading to infrequent updates, poor search engine indexation, and low customer retention.
The Solution
Zrinity tasked RSS Applied with converting its blog into a profitable marketing tool. By retooling the structure of the blog in accordance with our strict quality standards and creating a clean, convertible design, customer interest soared and search engine rankings followed suit. The steady stream of authentic, relevant content authored by their staff has helped to maximize the online exposure of the company.
See The Results
Zrinity utilizes a blog designed and built by RSS Applied. You can view the result by visiting blog.zrinity.com.
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Bidz.com
About The Company
Bidz.com, Inc. is premier online auctioneer of jewelry, art and collectibles. Bidz.com combines the fragmented supply and demand of excess jewelry products into a single online location. It targets consumers seeking a reliable source of value-priced, quality jewelry. Bidz offers live online jewelry auctions 24 hours a day, seven days a week.
The Business Challenge
Despite numerous competing auctions, Bidz.com's festive online auction site is unique on the internet, with fast paced bidding action and thousands of jewels for visitors to browse. In order to retain its leadership position,Bidz.com desired to give customers more "bling", excitement and value while using their online marketplace.
The Solution
By deploying a blog platform provided by RSS Applied, Bidz.com provides active visitors with an online “lounge” to visit between bidding where they can read all the latest jewelry news, tips and gossip. The use of the lounge and an efficient, properly coded blog platform retains active customers through an interactive community and bolsters search engine rankings. Through the use of RSS subscriptions, Bidz.com customers are able to stay up to date with all the latest auction news and special upcoming sales.
See The Results
Bidz.com chose to utilize a blog designed and built by RSS Applied. You can view the result by visiting blog.bidz.com.
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Roadside Assistance Protection & Automotive Warranties
About The Company
Since 1979, Roadside Assistance Protection & Automotive Warranties has been a leading provider of roadside assistance and automotive warranties, partnering with some of the biggest names in the industry to bring customers time and money saving service.
The Business Challenge
According to Lisa Phillips, an eMarketer senior analyst, "Automakers and dealers pulled dollars out of television, newspaper and magazine media buys and redirected them to digital media in 2006." To ensure marketing campaigns are viable and effective, automotive industry leaders must address emerging trends. When a company like Roadside Assistance produces an in-demand product or service, they are obligated to broadcast their company to the broadest segment of consumers possible. Doing so reaches and retains the segment of their target market purchasing their services via the internet.
The Solution
Roadside Assistance employed a blog created by RSS Applied as the engine to power their online presence. Taking advantage of the blog's audio, visual and community building capacities, Roadside consistently gains unprecedented search engine visibility. The intuitive RSS Applied blog site platform creates instant accessibility for consumers searching for warranties or automotive assistance. The online presence of the company has also watched as its search engine rankings have risen dramatically over time.
See The Results
Roadside Assistance Protection & Automotive Warranties chose to utilize a blog designed and built by RSS Applied. You can view the result by visiting blog.autoroadservice.com and blog.autowarranties.com.